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We Build Robots That Sell

Replace repetitive roles and amplify the closers. With AI agents that sit in your office and know your (best) game.

The Economic Reality:

The High Cost of Sales Talent

Understanding the true financial implications of traditional sales models reveals why efficiency is no longer optional.

Sales Talent Costs Are Skyrocketing

  • SDR: €40-55K (Spain/Italy), €50-70K (UK/US)
  • Account Executive (AE): €100-140K OTE
  • Senior AE/Enterprise: €160-220K OTE

Cost Per Hire Is Brutal

  • Time to Ramp: 3-6 months before productive
  • Attrition Rate: 30-40% annually in sales roles
  • Cost to Replace: €15-30K (recruiting, onboarding, lost productivity)

Every productive sales hour costs €50-100+. Yet 70% of their time is wasted on repetitive tasks.

Meet your first three hires

They sit in your office, know your context, and execute your playbook. Built by sales leaders, not engineers.

Our robots are an invisible layer. Nothing new to install, no new interface to learn. Clients talk to robots through Slack. The robots orchestrate and optimize existing tools — and if a tool is missing, it comes included in the price.

Alex | Demand Generator

Analyzes your market, competitors, trends and location. Generates campaign options, scores them, builds the winners end to end: strategy, creatives, distribution. Your marketing department in a box.

Glen | Meetings Engine

Finds your best prospects, qualifies every inbound lead, runs multi-touch sequences across email, voice and follow-up until there's a qualified meeting on the calendar. Works 24/7. Never misses a lead.

Sophie | Revenue Expansion

Monitors every customer for adoption signals and expansion triggers. Identifies cross-sell and upsell opportunities. Flags churn risk early. Triggers renewals at the right time. Your NRR growth engine.

Our Secret Sauce: The Sales OS

Google/Meta playbook meets autonomous AI execution & Self-Learning Loop.


🔄 The Self-Learning Loop: layer 1 took 20 years to build. But it's not static. Every client deployment generates data that makes the Sales OS smarter — which emails convert, which qualification questions predict close, which deal patterns signal stall or churn. This data flows back into the methodology layer.


One Product, Two Modes

Boosters amplify your people. Robots replace your repetitive roles.

The Physical AI Employee promise

Boosters and Robots sit in your office — not in the cloud. Both use your tools, know your company, follow our playbook, and cost a fraction of a human hire. Want to add another? We ship another device. Want to stop? We collect the hardware.


Boosters

Improve your sales talent productivity by 3x with an AI copilot.

Boosters Menu

Role What It Does Expected Outcome Account Executive Prepares a comprehensive brief before every meeting — company research, contact history, deal context, suggested discovery questions and talk tracks. Drafts follow-up emails minutes after the call. Updates CRM automatically after every interaction. Surfaces deal intelligence, competitive insights, and next-step recommendations on demand. 2-3x more active selling time per AE. 30-50% faster deal cycles. CRM always current — zero data lag. Higher win rates through better-prepared conversations. Team Lead Generates pipeline reviews with deal-level risk analysis and coaching recommendations. Identifies at-risk deals and stalled opportunities before they slip. Assists with forecast modeling and scenario planning. Produces weekly team digests summarizing activity, conversion metrics, wins, and coaching gaps. 2x coaching effectiveness — every 1:1 is data-backed. Real-time pipeline visibility. Managers shift from spreadsheet jockeys to revenue leaders. VP Sales / CEO Produces board-ready revenue reports on demand — no more week-long prep cycles. Builds and stress-tests revenue forecasts across scenarios. Reviews strategic deals with full context and historical patterns. Synthesizes competitive intelligence and market signals from your own data. Board prep in minutes, not days. Forecast accuracy within ±10% . Strategic decisions backed by live data, not quarterly snapshots. Every role runs on your Revenue Engineering™ methodology — the same playbook we built scaling sales at Google and Meta, now embedded in AI that learns and improves with every interaction.

Account executive example below

What it is

An AI copilot that sits in your office. Your AE messages it on Slack like a colleague — it answers with the insight only YOUR best sales leader could give. No app to install, no AI subscription, no training.

How it works

  • Runs on a Mac Mini in your office — your rep talks to it via Slack
  • No software to install, no AI subscription needed per rep
  • Reads your business context: positioning, competitors, win patterns, playbooks
  • Pulls live data from HubSpot/Salesforce, Gong, Clay, calendar
  • Answers come back in Slack, full briefings saved to your CRM automatically
  • The rep stays in control — reviews, edits, decides

What it does

  • Meeting prep in 3 minutes instead of 30
  • Post-call follow-ups drafted instantly
  • CRM updated automatically after every interaction
  • Context-aware emails in YOUR voice
  • Deal coaching based on YOUR win patterns

The math: Booster for an AE

Robots

Replace repetitive roles with an autonomous AI agent that runs 24/7 on a dedicated Mac Mini.

Robots Menu

Role What It Does Expected Outcome Alex | Demand Generator Analyzes your market, competitors, trends and location. Generates campaign options, scores them, builds the winners end to end: strategy, creatives, distribution. Your marketing department in a box. 2 to 3x more campaigns per quarter. Zero agency fees. Leads flow into Glen automatically. Marketing output without the marketing headcount. Glen | Meetings Engine Qualifies every inbound lead within minutes. Discovers and engages outbound targets autonomously. Runs multi-touch sequences — email, voice, follow-up — until there's a qualified meeting on the AE's calendar or the lead is definitively dead. Works 24/7. Never misses a lead. 3-5x more qualified meetings/month. Zero lead leakage. AEs spend 100% of time closing, 0% prospecting. Sophie | Revenue Expansion Monitors every customer for adoption signals and expansion triggers. Identifies cross-sell and upsell opportunities. Flags churn risk early. Triggers renewals at the right time. Your NRR growth engine. 10 to 20% NRR uplift. Churn flagged 30+ days earlier. CSMs focus on relationships, not spreadsheets. Every expansion opportunity spotted, none left on the table. Paulina | Onboarding Coach Runs role plays, drills objection handling, ramps new hires in weeks instead of months. 50% faster ramp to quota. New reps practice on demand, not when a manager has time. Consistent methodology across every hire. Zero tribal knowledge loss. Noor | Content Machine Researches trending topics, competitor activity and industry news every morning. Drafts daily content across LinkedIn, X, email and blog. Generates visuals to match. Queues everything for your approval in Slack. One tap to publish, one tap to kill. Runs weekly performance reviews and adjusts strategy monthly based on what actually converts. Your always-on content team that never misses a publishing day. 5 to 10x content output without hiring a single marketer. Consistent daily publishing across all channels. Content grounded in real market signals, not guesswork. Founder and team freed from the "I should post more" guilt cycle. Brand visibility compounds week over week on autopilot. Ringhio | Credit Recovery Chases overdue accounts systematically. Never forgets, never gets uncomfortable, never stops. 30 to 50% faster collection cycles. Outstanding receivables cut significantly. Finance team freed from awkward conversations. Every overdue account pursued until resolved. Tillie | Customer Happiness Handles tier-1 support autonomously from your knowledge base. Classifies, prioritizes, and routes complex issues. Responds in seconds, 24/7, in any language. Escalates with full conversation context so agents never start from zero. 60-80% ticket deflection. <1 min first response time. Support team freed for complex, high-value issues only. Tommy | Sales Ops Cleans and enriches pipeline data continuously. Flags stale deals, missing fields, and forecast risks. Generates weekly pipeline and performance reports. Monitors churn signals and alerts leadership before it's too late. Support field sales with morning updates and tips on whatsapp. 95%+ CRM data accuracy. 5+ hrs/week saved per rep on admin. Forecast confidence up 30-50%. Andrea | Receptionist Answers every inbound call with a human-quality AI voice. Books appointments directly in your business calendar. Handles FAQs, routes calls intelligently, captures caller details. Never puts anyone on hold. Self-serve setup. Zero missed calls. 24/7 availability. Replaces €25-40K/yr receptionist cost entirely.

Inbound SDR (TEXT-ONLY) example

What it is

An autonomous AI agent that runs 24/7 on a dedicated Mac Mini. We ship it pre-configured to your office. It has a name tag. It sits on your shelf. It does the job of an SDR, a CS agent, or a Sales Ops analyst — without breaks, holidays, or ramp time.

How it works

  • Runs on a dedicated Mac Mini (shipped to your office, pre-configured)
  • Connects to your tools (HubSpot, Clay, Zendesk, Slack) via API — same as any employee
  • Operates autonomously on triggers and schedules
  • Escalates to humans via Slack when needed
  • You can unplug it at any time

What it does

  • Scores every new lead against your ICP in seconds
  • Enriches with company data (size, funding, tech stack, news)
  • Sends personalized qualification emails
  • Handles replies intelligently
  • Routes qualified leads to the right AE with a full context brief
  • Works 24/7 — responds in minutes, not hours

The math: Robot vs. human SDR

We're Sales Engineers, Not AI Consultants

Built by the people who scaled Google, Meta and papernest — and by an engineer who built AI infrastructure for SMBs and Enterprise. Now encoding 20 years of playbook into AI.

Marco Grossi

CEO & Revenue Architect

  • Scaled Google and Meta sales teams to $1B+ in revenue
  • Built and led 200+ person revenue organization at papernest as Chief Business Officer
  • Successfully exited to Klarna as VP Sales (9-digit acquisition)

Federico Corradini

CBO & Commercial Strategy

  • Ex Colgate-Palmolive, Bolton Manitoba, and Google
  • Founder & CEO of XChannel (€3M+ ARR marketing agency)
  • Created AI+Humanities methodology
  • Professor at Politecnico di Milano (Marketing & AI)tem

Javier Solorzano Zavala

CTO & Co-Founder

  • 25+ years across software, hardware, IoT, and cloud, with CTO seats at Risk Factor, AVUXI, and OneMind Technologies
  • Designed on-prem to cloud migration architectures for regulated and security-sensitive clients
  • Direct experience deploying AI and ML systems for SMBs and enterprise

Two Paths to Deployment

Same Sales OS. Two onboarding models. Every company gets context-aware AI without changing their stack.

Forward Deployed GTM Engineers

Palantir-style. We come to you.

We send a GTM Engineer to your office (or remotely) who embeds with your revenue team for 2-3 weeks. They interview your top performers, extract your winning playbook, map your ICP scoring criteria, document your objection handling, and codify everything into our robots' business context layer. They configure MCP connections to your CRM, enrichment tools, calendar, and Slack. When they leave, our robots know your business the way your best sales leader does — and it never forgets.

Playbook Extraction

Your best rep's knowledge, codified.

Live System Integration

HubSpot, Salesforce, Gong, Clay, Slack.

Handoff in 90 Days

Robots operational, engineer moves on.

AI Auditor — Self-Serve Onboarding

No engineer needed. No CRM change.

The AI Auditor is a guided onboarding flow that collects your business context in under an hour. It asks structured questions about your positioning, ideal customer, pricing, competitors, and sales process — then organizes and codifies the answers into our robots' context layer automatically. It connects to your existing tools via standard API keys you provide. No technical skills required. No migration. No consultants. You keep your CRM, your email, your calendar. Our robots just plug in.

60-Minute Guided Setup

Answer questions, our robots learn your business.

Zero Migration

Works with whatever tools you already use.

Scales to Micro-Businesses

Barber shops to Series A startups.

Let's Start the Conversation

Ready to put AI employees on your desk? Let's map your stack and show you what's possible.

What happens in an AI Revenue Check-Up:

  1. We map your current tech stack and team structure (15 min)
  1. We identify integration gaps, manual work, and headcount you can replace (15 min)
  1. We show you exactly which Boosters and Robots would work for YOU — with ROI projections (30 min)

No pitch. Just clarity on what's possible.

Direct Contact

Email: hello@sellingatscale.com

Phone: +34 662 636 774

Website: sellingatscale.com

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